Growth & Marketing AI

ICP weighting models, CRO analysis, AEO frameworks, attribution — home turf, and the hardest for others to copy.

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growth marketing ai

An AEO Metadata Layer That Answer Engines Can Actually Cite

The bot-facing metadata layer behind Exit Velocities itself — a target question, a quotable answer paragraph, an authority level, and an entity list on every page, reverse-engineered from production sites that already rank well in AI answers and adapted to a one-author publication.

growth marketing ai

A Dynamic ICP Model That Catches Its Own Drift

Why a static ICP tag isn't enough, and how a weighted-moving-average model that blends the authored hypothesis with live conversion and revenue data flags a slipping segment before a quarter goes soft.