About

Where we’re going

As the entire world hurtles into the land of AI-everything, this page is designed to cut through speculation and noise while offering practical tips for how to get the most out of AI in marketing. While I’m aiming the page mainly at marketers at start ups who want to build systems, I hope to offer inspiration and knowledge to anyone who wants to build marketing systems.

My very biased prediction is this: the modern marketer will be one of the roles most impacted by the rise of increasingly sophisticated AI tools & workflows. The current marketer is already required to have design and writing chops, moonlight as a business analyst, and have a grasp of finance. The emergence of vibe coding and tools like Claude Design and Figma Make in addition to automated SDR’s have opened the doors to expanding the role of the marketer into a one-man orchestra.

We’re at an inflection point where old roles within a company are starting to blur together and collapse into a new shared pool of job descriptions and responsibilities. The ultimate shape of what a company in the mid 2030’s will look like is beyond my speculation (offering my two cents — we will see far more generalist roles centered around a notion of engineering and building). The system described here is one method of tapping marketing via AI to create an operating system for a company. The tactics I hope folks find helpful when wondering how to get started and how to bring vibe coding into their marketing practice.

Quick bio

Nathaniel Stich came up through analytics — SQL, R, and Python — rather than agency-side marketing. Today, at Scope3, creator of the agentic-advertising category, he leads growth and has rebuilt the company’s marketing operating system as a Claude-based, AI-first platform — the same builder’s instinct behind this site.

His career has run through a string of real start-up exits:

• Audigent (2022–2024) — built demand generation from zero as the company scaled from $18M to $100M in revenue, then was acquired by Experian.
• Boxed (2021–2022) — joined through the company’s December 2021 NYSE IPO (BOXD).
• Newgistics (2015–2018) — acquired by Pitney Bowes for $475M during his tenure.

As he put it in a 2025 interview, he sees marketing as fundamentally agentic now, “with humans orchestrating AI systems rather than competing with them” — the marketers who thrive will be “those who embrace this hybrid role: part data analyst, part creative director, part prompt engineer, all human.”