Op-eds and point-of-view writing, separate from the site’s recipes — starting with the opening note on why this site exists.
Latest
Jul 30, 2026
I recently did something I rarely do - fill in a lead form on LinkedIn for a document. This one intrigued me in the same way a book titled "How to Safely Lick Live Wires" would.
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Jul 18, 2026
As the entire world hurtles into the land of AI-everything, this page is designed to cut through speculation and noise while offering practical tips for how to get the most out of AI in marketing. While I'm aiming the page mainly at marketers at start ups who want to build systems, I hope to offer inspiration and knowledge to anyone who wants to build marketing systems.
About the author
Nathaniel Stich came up through analytics — SQL, R, and Python — rather than agency-side marketing. At Scope3, creator of the agentic-advertising category, he led growth. He built the company’s AI-first site and a Claude-based marketing operating system that made growth, attribution, and reporting accessible without a dedicated data team, the same builder’s instinct behind this site.
His career has run through a string of real start-up exits:
- Audigent (2022–2024) — built demand generation from zero as the company scaled from $18M to $100M in revenue, then was acquired by Experian.
- Boxed (2021–2022) — joined through the company’s December 2021 NYSE IPO (BOXD).
- Newgistics (2015–2018) — acquired by Pitney Bowes for $475M during his tenure.
As he put it in a 2025 interview, he sees marketing as fundamentally agentic now, “with humans orchestrating AI systems rather than competing with them” — the marketers who thrive will be “those who embrace this hybrid role: part data analyst, part creative director, part prompt engineer, all human.”
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