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Recipes

Copy-and-run AI patterns across three channels — Growth & Marketing AI, MCP + Claude Code build-alongs, and quick prompts to try. Each one drawn from a system actually shipped.

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growth marketing ai

A Dynamic ICP Model That Catches Its Own Drift

Why a static ICP tag isn't enough, and how a weighted-moving-average model that blends the authored hypothesis with live conversion and revenue data flags a slipping segment before a quarter goes soft.

mcp claude code

Vibe Coding 101: Ship a Site With Claude Code

A getting-started recipe for standing up a fast, AEO-ready Astro site with Claude Code — with two tracks depending on whether you already own a site or are starting from a bare domain.