Complete list of all recipes and builds across all three channels: Growth & Marketing AI, MCP + Claude Code, and Quick Prompts to Try.
growth marketing ai
The data structure behind this site's own semantic layer: what a Gemini embedding is, the exact JSON shape a real run produces, and the cosine-similarity math that turns a flat array of vectors into a working related-content search.
embeddings · mcp
mcp claude code
A password-gated page that lets you (or anyone you trust) tweak a recipe's wording and turn it into a review-ready pull request, so a small copy fix stops needing a coding agent session.
automation · claude-code
growth marketing ai
Account-level ICP fit tells you which company to pursue, not which person there to reach. The same weighted-feedback-loop pattern applied one level down, scored on engagement instead of title alone.
icp-scoring · postgres
mcp claude code
The Scopius pattern, genericized: a roster of accounts, buyer personas, and SEO/AEO signals, joined behind one MCP server so a non-engineer can ask Claude a question instead of pinging whoever owns the dashboard.
mcp · icp-scoring · cloudflare
growth marketing ai
ICP fit and buyer personas answer who to reach. A third signal, whether an account's people are visiting the site at all and whether they're arriving from an AI answer, answers whether outreach is likely to land right now.
seo · aeo · mcp · posthog
mcp claude code
A decision framework for choosing between a Claude Skill and an MCP server before you build either: skills are local instructions with a manual, single-vendor update path, MCP servers are a live, cross-client service you deploy once.
mcp · claude-code
growth marketing ai
The exact gtag.js snippet Google hands you for a GA4 property, wired into a shared layout the same way as this cookbook's PostHog recipe, plus a straight comparison of the two: pricing, data model, and how each one resolves an anonymous visitor into a known identity.
google-analytics · analytics
growth marketing ai
Client-side analytics gated behind identified_only person profiles stays anonymous by default. The pattern for calling identify() at the one moment a visitor hands you an identifying value, a real form submission, so that reader stops being a disconnected session and becomes a person you can look up.
posthog · analytics
prompts to try
A downloadable, pre-filled starter version of the voice-rules template: parallel construction, the 'not X, but Y' setup, and overused em dashes, already set to CRITICAL, so a new voice doc starts with the three most common AI tells banned instead of a blank page.
voice-editing · prompting
prompts to try
A copy-and-paste pattern for turning a free Google Search Console query export into a real on-page SEO rewrite, in your own voice, with no separate SEO tool required. Covers a locked-metadata flavor and a full-control flavor.
seo · prompting
growth marketing ai
The bot-facing metadata layer behind Exit Velocities itself — a target question, a quotable answer paragraph, an authority level, and an entity list on every page, reverse-engineered from production sites that already rank well in AI answers and adapted to a one-author publication.
aeo · seo · site-build
growth marketing ai
Why a static ICP tag isn't enough, and how a weighted-moving-average model that blends the authored hypothesis with live conversion and revenue data flags a slipping segment before a quarter goes soft.
icp-scoring · postgres
growth marketing ai
Any attribution model or growth dashboard needs real traffic numbers under it. The general problem, PostHog as one way to solve it, and the exact pattern used to wire it up on a static site without tracking a single local build.
posthog · analytics
growth marketing ai
Sessions, users, and events pulled from PostHog into this repo on a schedule and rendered at build time — how a fully static site gets a 'live' dashboard without ever exposing a real API key to the browser.
posthog · analytics · automation
prompts to try
A copy-pasteable prompt system — vocabulary and style rules, split by severity — that turns a source-of-truth voice doc into a gate every AI (or human) draft has to pass.
voice-editing · prompting · mcp
mcp claude code
A getting-started recipe for standing up a fast, AEO-ready Astro site with Claude Code — with two tracks depending on whether you already own a site or are starting from a bare domain.
site-build · claude-code