Blog
Where We're Going
As the entire world hurtles into the land of AI-everything, this page is designed to cut through speculation and noise while offering practical tips for how to get the most out of AI in marketing. While I’m aiming the page mainly at marketers at start ups who want to build systems, I hope to offer inspiration and knowledge to anyone who wants to build marketing systems.
My very biased prediction is this: the modern marketer will be one of the roles most impacted by the rise of increasingly sophisticated AI tools & workflows. The current marketer is already required to have design and writing chops, moonlight as a business analyst, and have a grasp of finance. The emergence of vibe coding and tools like Claude Design and Figma Make in addition to automated SDR’s have opened the doors to expanding the role of the marketer into a one-man orchestra.
We’re at an inflection point where old roles within a company are starting to blur together and collapse into a new shared pool of job descriptions and responsibilities. The ultimate shape of what a company in the mid 2030’s will look like is beyond my speculation (offering my two cents — we will see far more generalist roles centered around a notion of engineering and building). The system described here is one method of tapping marketing via AI to create an operating system for a company. The tactics I hope folks find helpful when wondering how to get started and how to bring vibe coding into their marketing practice.
Page metadata
- Target question
- What is Exit Velocities' point of view on how AI is changing the marketing role?
- Answer summary
- Exit Velocities argues that AI is reshaping the marketing role faster than most other functions — the modern marketer already needs design, writing, business-analyst, and finance chops, and tools like vibe coding, Claude Design, Figma Make, and automated SDRs are now expanding that into a one-person orchestra. The site's author, Nathaniel Stich, predicts old company roles will keep blurring into a shared pool of generalist, engineering-and-building-centered responsibilities through the mid-2030s, and this publication exists to share practical tactics for marketers who want to start building AI-powered marketing systems now.
- Authority level
- primary
- Audience
- practitioner, hiring-manager, bot
- Topics
- AI in marketing, vibe coding, marketing systems, generalist roles
The same fields sitting in this page's target-question, answer-summary,authority-level, and audience meta tags and its JSON-LD — bot-facing metadata, made human-visible.