ICP weighting models, CRO analysis, AEO frameworks, attribution — home turf, and the hardest for others to copy.
growth marketing ai
The data structure behind this site's own semantic layer: what a Gemini embedding is, the exact JSON shape a real run produces, and the cosine-similarity math that turns a flat array of vectors into a working related-content search.
growth marketing ai
Account-level ICP fit tells you which company to pursue, not which person there to reach. The same weighted-feedback-loop pattern applied one level down, scored on engagement instead of title alone.
growth marketing ai
ICP fit and buyer personas answer who to reach. A third signal, whether an account's people are visiting the site at all and whether they're arriving from an AI answer, answers whether outreach is likely to land right now.
growth marketing ai
The exact gtag.js snippet Google hands you for a GA4 property, wired into a shared layout the same way as this cookbook's PostHog recipe, plus a straight comparison of the two: pricing, data model, and how each one resolves an anonymous visitor into a known identity.
growth marketing ai
Client-side analytics gated behind identified_only person profiles stays anonymous by default. The pattern for calling identify() at the one moment a visitor hands you an identifying value, a real form submission, so that reader stops being a disconnected session and becomes a person you can look up.
growth marketing ai
The bot-facing metadata layer behind Exit Velocities itself — a target question, a quotable answer paragraph, an authority level, and an entity list on every page, reverse-engineered from production sites that already rank well in AI answers and adapted to a one-author publication.
growth marketing ai
Why a static ICP tag isn't enough, and how a weighted-moving-average model that blends the authored hypothesis with live conversion and revenue data flags a slipping segment before a quarter goes soft.
growth marketing ai
Any attribution model or growth dashboard needs real traffic numbers under it. The general problem, PostHog as one way to solve it, and the exact pattern used to wire it up on a static site without tracking a single local build.
growth marketing ai
Sessions, users, and events pulled from PostHog into this repo on a schedule and rendered at build time — how a fully static site gets a 'live' dashboard without ever exposing a real API key to the browser.